Performance Marketing Portfolio
JATIN
SINGH
Performance Marketing Lead
I run paid media like a P&L, not a mood board. 2.5+ years turning ad spend into measurable revenue across B2C, B2B, D2C, automotive, real estate, healthcare and solar — for 50+ brands.
2.5x
Best ROAS · PACPL Indicator
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Total Ad Spend Managed (₹)
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Leads Generated
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Avg Conversations Rate
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Brands Serviced
Selected Work
Case studies, in numbers.
Every figure below is pulled from real campaign results — spend, leads, conversions and revenue, not vanity metrics.
Digital Product · Stock Market Indicator
PACPL Indicator
2-month campaign
2.5x
Return on ad spend
| Total Purchases | 650 |
| Amount Spent | ₹2,29,024 |
| Revenue Generated | ₹5,72,560 |
Real Estate · CRM Lead Generation
Real Estate CRM
Lead generation & demo bookings
70%+
Qualified lead percentage
| Amount Spent | ₹24,264 |
| Revenue Generated | ₹70,000 |
| Qualified Lead Percentage | 70%+ |
Automotive · Tata Showroom
Pragati Tata
3-month campaign · ₹1L spend
22
Cars sold · ₹90L–1.5Cr revenue
| Month | Spend | Sold | Revenue |
|---|---|---|---|
| 1 | ₹25k | 4 | ₹28L |
| 2 | ₹40k | 8 | ₹56L |
| 3 | ₹40k | 10 | ₹70L |
Automotive · Toyota Showroom
Nanavati Toyota
Lead generation campaign
8
Cars sold · ₹65L avg. revenue
| Total Leads | 400 |
| Ad Spend | ₹50,000 |
| Cars Sold | 8 |
Campaign screenshot
D2C Clothing
Infinium Fashion
186Purchases
₹443Avg CPP
1.2xROAS
Healthcare · Mediclaim
Samved E-Care
-60.8%Cost per lead drop
120+Leads by month 3
12Total conversions
Before
After
Real Estate
Vatsalya Hillstone
170+Leads / 30 days
₹60Cost per lead
3Conversions
₹78L+Revenue
Real Estate
Safal Iris
250+Leads / 60 days
Campaign screenshot
₹90Cost per lead
5Conversions
₹1.25Cr+Revenue
Home Theatre
HM Home Cinema
130+Leads / month 1
₹30Cost per lead
7Conversions
₹10LRevenue
Solar
NRG Solar
400Leads / 2 months
Campaign screenshot
₹55Cost per lead
8Conversions
Ad Creative Gallery
Creatives that shipped.
A sample of the ad creatives behind these campaigns — designed and deployed across Meta and Google.
Total ad spend across campaigns: ₹50 lacs+ · Leads generated: 20k · Avg conversations Rate: 8.5%
Let's talk performance
Got a budget that
needs a better ROAS?
Open to Performance Marketing, Marketing Executive and Brand Executive roles — and always happy to talk paid media strategy.